Invest in Tennis

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Tennis is amongst richest, most sophisticated, & fastest growing sports in the world.

Sponsors are often attracted by the fact that tennis fans usually have high disposable income to spend on products and services.

Tennis provides the highest brand-exposure in the world

“Due to its nature of the game, tennis offers its sponsors more television branding exposure than any other sports” ATP

based on an evaluation of your brand, budget, and marketing strategy, we help your business select the most efficient

9.6%

3.3%

4.3%

3.2%

3.8%

3.5%

2.8%

3.3%

63.2%

#	COUNTRY	POPULATION	TENNIS CLUBS	CLUB MEMBERS	COACHES
1	EUROPE	850 M	37.5 K	5.5 M	112.5 k
2	ALBANIA	3.2 M	18	900	50
3	ANDORRA	78 K	3	820	22
4	ARMENIA	3 M	13	-	45
5	AUSTRIA	8.5 M	1.6 K	171 K	3 K
6	AZERBAIJAN	10 M	5	284	18
7	BELARUS	9.5 M	19	2.3 k	145
8	BELGIUM	11.5 M	950	241 K	3.6 K
9	BOSNIA & HERZEGOVINA	3.5 M	84	10 K	216
10	BULGARIA	7.1 M	220	81 K	500
11	AUSTRIA	4.2 M	400	4.2 M	620
12	CYPRUS	1.2 M	20	3 K	65
13	CZECH REPUBLIC	10,6 M	1.2 K	62 K	8.5 K
14	DENMARK	5.8 M	264	70.7 K	1.2 K
15	ESTONIA	1.3 M	58	5.9 K	180
16	FINLAND	5.5 M	169	22.2 K	660
17	FRANCE	67 M	7.7 K	1 M	14 K
18	GEORGIA	4 M	20	1 K	110
19	GERMANY	83 M	9 K	1.3 M	16.5 K
20	GREAT BRITAIN	6 M	2.8 K	727 K	7 K
21	GREECE	11 M	430	116.5 K	1.8 K
22	HUNGURY	9.7 M	701	55 K	2 K
23	ICELAND	0.3 M	7	1.9 K	15
24	IRELAND	4.9 M	203	38 K	330
25	ITALY	59 M	3.2 K	362 K	8.5 K
26	KOSOVO	1.9 M	17	982	63
27	LATVIA	1.9 M	49	5 K	200
28	LIECHTENSTEIN	37 K	7	1.9 K	12
29	LITHUANIA	2.8 M	42	1.2 K	40
30	LUXEMBOURG	632 K	54	17 K *	90
31	MACEDONIA	2 M	24	2.4 K	48
32	MALTA	0.5 M	11	2 K *	60
33	MOLDOVA	2.6 M	30	1 K	100
34	MONACO	39 K	1	2.1 K	2
35	MONTENTEGRO	621 K	37	2.4 K	65
36	NETHERLAND	17.4 M	1.7 K	570 K	2 K
37	NORWAY	5.3 M	154	26.5 K	365
38	POLAND	37 M	561	30 K	3 K
39	PORTUGAL	10.3 M	282	16 K	1 K
40	ROMANIA	19 M	382	11.5 K	1.3 K
41	RUSSIA	144 M	1 K	2.5 M *	1.4 K
42	SAN MARINO	33.9 K	1	370	5
43	SERBIA	6.9 M	300	2.1 K	450
44	SLOVAKIA	5.4 M	200	5.5 K	1.2 K
45	SLOVENIA	2.1 M	108	4.5 K	250
46	SPAIN	47.3 M	1.3 K	3 M *	12 K
47	SWEDEN	10.3 M	118	111 K	2 K
48	SWITZERLAND	8.6 M	886	162 K	6.9 K
49	TURKEY	84 M	395	16.9 K	8.6 K
50	UKRAINE	44 M	112	6.8 K	1 K

* In the absence of data, number of club members were replaced by number of tennis players

Sources:

ATP, by yougov sport

ATP, SMG Insight multi market research

PwC, 2018

Tennis Europe, 2018

score & change Jan 2020

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